Our cosmetic marketing team combines technical and market expertise.

We don't just provide trend updates; we transform trends and specialty ingredient knowledge into advice on how to create and promote the finished product.

Technical marketing

Our technical cosmetic marketing team:

analyzes market trends and insights in the skincare, make-up, and haircare sectors;
identifies innovative concepts and creates targeted presentations;
conducts product management activities;
highlights the technical advantages of ingredients and the benefits for the end consumer;
recommends the most suitable ingredients to clients for the desired claim;
organizes events with suppliers and personalized Customer Days.

Discover our technical marketing for the cosmetic sector.

Head of Marketing

Creativity, technical skills, and analytical competencies have led Paola to lead our Marketing team. After graduating in Chemistry and Pharmaceutical Technologies, and gaining experience in cosmetic contract manufacturing, she grew within Prodotti Gianni until becoming Head of Marketing for the cosmetic, nutra-pharma, and food markets.

Paola Genitrini

Cosmetic

Virginia graduated in Chemistry and Pharmaceutical Technology with a thesis in cosmetics in collaboration with a contract manufacturer. After completing a Master's degree in Cosmetological Sciences at the University of Pavia, she began working in the laboratory. Today she is a product manager for the cosmetic market.

Virginia Montanti

Passionate about science and art, Lidia finds the perfect combination in cosmetics. After classical high school, she turned to science with a degree in Medical Biotechnology, another in Experimental Biology, and a Master's in Cosmetological Sciences. She started working as a beauty editor, then moved to regulatory affairs and marketing. Today she is a product manager for the cosmetic market.

Lidia Caroli

Food

After graduating in Food Science and Technology, Laura began her professional career at a company specializing in low glycemic index products. After a few years of experience, she joined our application laboratory as R Today she is a technical sales and product manager for the food sector.

Laura Frettoli

Her passion for ingredients has always connected her to the food world, which she explored by studying Food Technology with a thesis in the USA. Deborah began her professional career in the UK first as R and then in quality control. Today she is a product manager for the food market.

Deborah Bazzi

Nutra Pharma

After graduating in Pharmaceutical Chemistry and Technology and completing the Master's in "Nutraceutical Products: from Research and Development to Marketing," Sara began working as a formulation specialist for a manufacturing company. Today she is part of our marketing team as a product manager for the nutraceutical market.

Sara Bruno

Our Technical Team

Databases we subscribe to

Innova Market Insights

Gravel AI

Beauty Streams

Cosmetitrovo